E-commerce SEO & website optimization tools
Your website’s SEO, speed, and accessibility can all make a big impact when it comes to driving more online sales. Improve your store’s digital retail presence — and its search engine and LLM visibility — with Lumar’s full suite of technical SEO and website optimization tools, built for e-commerce scale.
The SEO & site optimization platform for eCommerce websites
eCommerce businesses face some unique SEO and website performance challenges. From the perils of correctly implementing faceted navigation and on-site sesrch tools, to addressing crawl budget across thousands of product pages, avoiding duplicate content and keyword cannibalization in the search engine results pages, or maximizing site speed to avoid abandoned carts and frustrated shoppers — there’s a lot to pay attention to when it comes to optimizing in the online retail space!
What’s more, you also need to make sure your website is accessible to comply with the latest accessibility rules and maximize customer reach.
Lumar can help. We’ve simplified website monitoring and analytics for technical SEO, site speed, accessibility, and bespoke analysis. And we’ve built innovative, automated website QA testing tools to save your website team’s time and help you realize your site’s true commercial potential.
Why e-commerce brands around the globe optimize their websites with Lumar:
Drive more traffic to your product pages
Working on multiple domains? No problem. Lumar Monitor can spot trends, flag new SEO, site speed, and accessibility issues, and provide alerts across multiple websites or your specified key site sections—all in one place.
Monitor site trends for seasonal impact
No need to download and manipulate data in spreadsheets or third-party apps; spot new issues and trends from within the Lumar platform.
Boost conversions with better online experiences
With website intelligence from Lumar, you’ll know exactly which technical website levers to pull to improve your site’s search visibility and visitor experience to drive more conversions, and comply with accessibility regulations.
See why Lumar is consistently ranked as a leader in SEO software.
“Lumar’s a huge time-saver and really easy to use. I can see all [technical SEO and website] issues in one place, know where to focus because everything’s broken down in a super logical way, and easily stay on top of progress with the in-built task manager. Plus, the alerts catch any major issues before they lose us traffic or revenue. If you’re looking to boost your site’s technical health, Lumar and its amazing team have got your back.”
Get your product & category pages in front of more shoppers — organically
53% of shoppers say they always do research before they buy. And the majority of website traffic comes from organic search, not advertisements. Improving your site’s organic search performance can help ensure these shoppers discover your brand during this important phase of their customer journey.
With Lumar Monitor, Analyze, and Protect, you’ll have the resources you need to improve SEO, reduce traffic-sapping mistakes, and capture more attention from potential buyers in search engine results.
Improve your mobile shopping experience for more sales
According to Google research, 65% of consumers use their mobile phones in “I want to buy” moments. Making sure your eCommerce site is mobile-friendly and provides a fast, seamless mobile experience can have major impacts on conversion rates. With Lumar Analyze, you can drill down into mobile and site speed data to ensure you’ve optimized for the huge number of customers who are looking for products on their phones.
Build custom e-commerce website analytics, unique to your team’s needs, KPIs, and focus areas
In Lumar, you’ll get hundreds of SEO, site speed, accessibility, and technical website health reports, right ‘out of the box’. But that’s not all — you can also build fully customized website analytics for your e-commerce site.
This means you can easily track tailored metrics and data like:
- Product stock availability
- Evaluating internal search and product recommendation systems to ensure relevance
- Monitoring vendor product rankings to ensure compliance with agreements
- Tracking regional commercial messages to ensure suitability
- Analyzing keywords and sentiments from customer reviews
- Comparing PDP product schema to the product feed and highlighting differences
- Automating updates to product feeds
- Competitor pricing comparisons
Explore custom website analytics in Lumar
Get a demo of Lumar’s website optimization & SEO platform for eCommerce sites
Ready to supercharge your brand’s retail website? Book a demo of our platform today and see how Lumar can help.
- Detect traffic-driving opportunities with robust website health and technical SEO analytics.
- Easily monitor your websites for new issues & track trends over time.
- Automate SEO quality assurance testing to protect your existing traffic and rankings.
- Benchmark your site’s technical fundamentals against top players in your industry.
- Get hands-on help & organic search strategy guidance with our technical SEO experts.
I’m ready to unlock my website’s potential
Get expert SEO advice and strategy guidance for your retail website from our in-house website optimization pros
Want more hands-on help when optimizing your eCommerce site? We’ve got you covered.
Lumar is more than just the best website optimization platform for e-commerce websites – our in-house SEO professional services team is comprised of some of the world’s best technical SEOs, with decades of experience helping retail businesses improve their websites’ technical health and organic search performance.
Our e-commerce SEO experts can work as an extension of your team, helping you identify and fix issues, and providing expert guidance to help you develop a bespoke organic search strategy that will help get your products seen by more customers.
