Break Through the AI Noise: Optimize, Be Understood, & Get Cited by AI with Lumar’s GEO Toolkit. Read more.
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Optimize for the Future of Search & Site Performance

Lumar is the ultimate website optimization toolkit: a single, powerful platform for AI brand visibility (GEO/AEO), tech SEO, site speed, web accessibility, and fully customizable web analytics. Built for scale and used by enterprise teams around the globe. Get found. Get cited. Get results.

Lumar website optimization platform overview - app UI plus tags for SEO Organic Search, GEO AI Search, Site Speed and Performance, Web Accessibility, and Custom Website Analytics.
GEO and AEO tools in Lumar - optimize for AI discovery, AI understanding, and AI inclusion with the Lumar website optimization platform. Graphic shows example reports for AI discovery, inclusion, and understanding.
Optimize for the AI Era
Built for the new SEO landscape: Get found on organic search and AI search.

In 2026, organic website success goes well beyond just ranking on Google… your customers are discovering brands through AI, voice, and everywhere in between.

That’s why Lumar goes beyond traditional SEO metrics with a full suite of website optimization tools, built for what websites need to get right in 2026:

  • ✨ AI search visibility (GEO/AEO)
  • 🔍 Technical SEO at scale
  • ⚡ Site speed + performance
  • 🤝 Web accessibility
  • 🔮 Fully customizable website analytics
  • All in a single, powerful platform.

Ready to see the full picture with a personalized Lumar platform demo? We’d love to show you what’s possible with Lumar. 💜

Get a demo
Streamline Website Optimization Workflows
4 Lumar apps, 500+ built-in reports, custom analytics, & time-saving AI tools, all in one place

How it works: Choose your Lumar apps — and the website metrics you want to optimize. Analyze where you’re at, monitor your progress, protect your site from new issues, and demonstrate your impact to stakeholders, all with one platform.

Plus: Get hands-on SEO and GEO help and strategy guidance from Lumar’s much-loved Professional Services team, and integrate Lumar data into your existing tools and tech stack.

Explore the Full Lumar Platform
Build connected website optimization workflows with Lumar - Analyze, monitor, protect, show impact, get professional SEO and GEO services, and integrate with existing tools or tech stack.
Hands-On SEO & GEO Help
More than SaaS: Get Dedicated SEO/GEO Professional Services

More than just a powerful optimization suite — Lumar’s expert SEO/GEO professional services team acts as an extension of your in-house resources.

Get dedicated SEO & AI search support, strategy help, and regular website crawl reviews with a Lumar Pro Services contract.

Lumar SEO & GEO Professional Services
Lumar professional SEO GEO services graphic showing 2 people connected online with text that reads 'shared website goal - achieved'.
Lumar is SOC2 Type 1 Certified for data privacy and security excellence
SOC2 Type 2 Certification
SOC 2 Type 2: Our commitment to data security & privacy

As a leading cloud-based website optimization platform for enterprise businesses, we have long understood the importance of keeping our clients’ data and privacy safe and secure. Our SOC 2 Type 2 compliance helps us communicate this commitment to data security.

Our SOC 2 Type 2 compliance means that our systems controls’ design has met the rigorous standards for security and privacy compliance laid out in the System and Organization Controls guidance. This certification helps Lumar streamline our procurement timelines with large enterprise businesses that look to these reports as part of their vendor selection and risk management processes.

SOC2 Compliance

Trusted by enterprise website teams around the globe

Lumar is ranked as a G2 leader in SEO software

Lumar G2 Badges 2026 - Best ROI, Easiest to Do Business With, High Performer, Easy to Implement, for SEO and web optimization platform G2 scores for enterprise and mid-market software reviews 2026.

See why leading enterprise brands around the globe optimize their websites with Lumar

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How Lumar users uncover their websites’ full potential


  • Kunal Sharma, Senior SEO Manager, Bulk
    Bulk Logo

    “Lumar gives you everything you need for website analysis in one place, clearly laid out, rather than using multiple sources or overwhelming you with data. And the Lumar team is really friendly, helpful, and responsive. If I have any questions, they get back to me straight away, so I don’t have to wait weeks to respond to simple questions. Working with both the Lumar platform and team really is seamless.”

    Kunal Sharma, Senior SEO Manager at Bulk

  • Andy Clear, Head of SEO at Compare the Market.
    Compare the Market logo

    “Lumar gives us all the data we need to understand the technical issues impacting our search performance. The data is laid out in a really logical way, with high-level health scores and visualizations that make prioritization and communicating with stakeholders easy, backed up by all the detail we need when we need it. It saves us time and helps us make meaningful progress, which is exactly what we need.”

    Andy Clear, Head of SEO at Compare the Market

  • Picture of Dan Holmes, Technical SEO Specialist, Ice Travel Group
    Ice Travel Group Logo

    “I’m very pro-Protect because it enables us to resolve issues amazingly quickly. I think it may be Lumar’s secret weapon! In one case, we identified an issue immediately and had it resolved soon after. When you consider the whole process of flagging, liaising, speaking to people, developing the change and so on…it was a really quick turnaround.”

    Dan Holmes, Technical SEO Specialist

  • Met Office Logo

    “Lumar’s accessibility metrics have been a game changer. With its user-friendly design and comprehensive classification and description of issues, it has allowed us to quickly take action to improve our website’s accessibility and overall health, and it has been rewarding to watch our health scores steadily improve on the platform as a result.”

    Heather Bidwell, SEO Manager at the Met Office

  • Lucia Navarro, Organic Technical Director, Brave Bison
    Brave Bison Logo

    “A key element for us has been Lumar’s customer-centric approach, and the opportunity to work collaboratively to help us meet our needs, from complex crawl segmentations to report and custom metric developments. It allows us to deliver a first-class service to our clients.”

    Lucia Navarro, Organic Technical Director at Brave Bison

  • Photo of Arturs Cavniss, Technical SEO Lead at Bensons for Beds.
    Bensons for Beds Logo

    “Lumar’s a huge time saver and really easy to use. I can see all issues in one place, know where to focus as everything’s broken down in a super logical way, and easily stay on top of progress with in-built tasks. Plus, the alerts catch any major issues before they lose us traffic or revenue. If you’re looking to boost your site’s technical health, Lumar and its amazing team have got your back.”

    Arturs Cavniss, Technical SEO Lead at Bensons for Beds

  • Fandom
    Fandom logo

    “Lumar Monitor is everything any agency or enterprise-level company needs to quickly track and look at updates, recommendations, trends, and issues. If you have hundreds of sites, it’s a way to look at things at-a-glance and know exactly what’s going on — and what issues you need to be paying attention to.”

    Joshua Taylor Titsworth, Senior Analyst at Fandom.com

  • Western Financial Group Logo

    “Lumar removes unknowns so you can make more informed decisions. With the health scores, I can get an instant, at-a-glance view to see the impact of changes, delve into the details, and fix any issues immediately. I’m on the platform so regularly it’s one of the few passwords I still know!”

    Rod Cunniam, VP of Digital Insurance Solutions at Western Financial Group

  • client testimonial for lumar's tech seo saas platform - cox auto

    “The extra insights we get from our calls with Lumar have been really valuable. The support we get really is like having an extension of our internal team.”

    Chris Nichols, Senior Manager, Enterprise SEO & Product Management at Cox Automotive

  • Arriva Dark
    arriva uk customer testimonial review for Lumar website intelligence platform

    “Lumar is a change enablement tool that’s helped us drive a +50% increase in digital conversion and +10% increase in search engine visibility.”

    Dave Cain, Head of Digital Marketing at Arriva

  • Arriva
    arriva uk customer testimonial review for Lumar website intelligence platform

    “Lumar has saved us an enormous amount of time. So much so, we estimate without the tool, and to cover the vast array of SEO analytics and insights highlighted within Lumar, we would have needed to employ another full-time member of staff within our digital team.”

    Dave Cain, Head of Digital Marketing at Arriva UK Bus

  • Catenamedia
    lumar customer review for technical seo analytics tool

    “Lumar is fundamental when it comes to technical audits, as the tool carries out an in-depth analysis of each one of our brands. It provides insightful data that helps to shape our decisions. I love how easy it is to connect Lumar with Google Analytics, Google Search Console, and Majestic data for each of our brands. Lumar congregates all that data and makes my life a lot easier. Definitely valuable in helping us to identify the highest priority issues in a data set.”

    David McAdam, Technical SEO Strategist at Catena Media

  • Cox automotive

    “Lumar is obviously top-of-the-line, with a lot of cutting-edge aspects to the technology. But it was also really important for us to find someone that would be a partner for us. The extra services are a big part of why we chose Lumar.”

    Matthew Grabiak, Principal SEO Product Manager at Cox Automotive

  • Lumar heart

    “Lumar Protect is a very reliable tool. We used Protect, for example, to check if anything is redirecting where it shouldn’t be. Before, I had to check everything manually but, with Lumar, you can set up tests beforehand and really see what happens. It’s a great relief to know there is something that will notify me if anything has changed.”

    Senior SEO Manager, European Fashion Retailer

  • Fandom
    Fandom logo

    “Lumar Monitor has literally saved us hours a week. Instead of going to each site one by one and asking if work has been completed, I can quickly see if anything has been done and see the results and progress since then. It’s been a huge time saver and helped us see at a glance who’s been doing what. It’s been a huge, huge help.”

    Joshua Taylor Titsworth, Senior Analyst at Fandom.com

Optimize for AI Search (GEO/AEO), organic search (SEO), site speed, & accessibility — with one platform.

Take a tour of the Lumar platform

Get pricing for the Lumar plan that’s right for your team.
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Explore Lumar website solutions by use case:

Ready to discover new opportunities for website-driven organic growth with Lumar?

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Get your Lumar platform demo

Start analyzing & optimizing your website at scale with Lumar.

Let us know a bit more about you in the form to get your personalized Lumar demo.

Optimize your site for:

  • SEO
  • GEO / AI Search
  • Site Speed & Performance
  • Web Accessibility Compliance
  • Custom Metrics

… with one platform.

Discover why Lumar is trusted by digital teams at leading enterprise brands around the globe:

lumar user logos - microsoft, deloitte, adobe, canva, the motley fool