The Ultimate Guide to Site Speed & Performance

Everything You Need to Know About Optimising Site Speed & Performance for UX

Speed sits at the top of the UX hierarchy in terms of importance and is correlated with bounce rate, conversion rate, and, ultimately, your bottom line. You need to turn your attention to speed and performance optimisation for your customers.

In this white paper, you’ll discover the need to go further with your understanding and measurement of performance. Here are some of the things you’ll learn:

1. How site speed affects both users and search engines visiting your site.

2. A guide to the different speed metrics, what each one measures and which ones to prioritise.

3. Which elements have the biggest impact on speed, such as JavaScript and images, and how to tackle them.

4. Advice based on best practice and developing industry trends on how to optimise your site to make it faster for users.

And much more.

Chapter 1: The Importance of Site Speed

Whether your aim is to have a faster site than your competitors, to provide more immediate answers for users, or to reduce bounce rate and abandonment from customers who don’t have time to wait for your site to load; site speed and performance is a topic that catches everyone’s attention.

Chapter 2: How to Measure Site Speed & Performance

It is vital to improve site speed and performance for user experience. In order to do this you’ll need to know the state of your site as well as which metrics you need to analyse. To understand where potential roadblocks for site speed could lie, let’s start by looking at the process of website loading.

Chapter 3: Site Speed Optimization Best Practice

We’ve put together some best practice guidelines to help you with your performance optimization work, and to give you a better understanding of the key areas to analyze if you want to make your site quicker.

Chapter 4: Mobile Speed & Performance

A positive mobile experience can translate to more than one happy user and one conversion. A lot rides on how users perceive your mobile site, and a key part of their experience is load time.

Chapter 5: User-Centric Site Speed Optimization

The more you learn about site speed, the more you see just how integral the user should be for any performance optimization strategy. It’s not about performance metrics themselves, but how those metrics are perceived by the user.