Notes from the Google Webmaster Hangout on the 10th of January, 2017.
Disavow Internationalized Domains with Punycode
You can disavow domains with the Punycode versions of internationalized domain names.
Google Ingores Index and Follow
Google ignores index and follow tags because it’s the default.
Relevancy and Quality Varies by Search Query
Google varies the importance of relevancy versus quality depending on the search query.
Google Uses URLs for Relevancy Matching
Google Uses the URL ‘a little bit’ to match relevancy to search queries.
Mobile Interstitial Penalty Will Roll Out In Days
The Google mobile interstitial penalty will roll out to all data centers in the next few days.
Don’t Disallow a Migrated Domain
If you disallow a migrated domain, Google can’t follow any of redirects, so backlink authority cannot be passed on.
Links on Mobile Pages Will Be Used For the Link Graph
Mobile-first indexing will use the links on your mobile pages for calculating the link graph.
Responsive Design is Optimal for Mobile-first
John suggests that a responsive design is the optimal mobile setup for mobile-first indexing, as it avoids the issues of different content and links on your mobile pages.
