On Lumar’s Human-First Digital Podcast this week: International digital PR consultant Lau Miguez joins host Chris Spann (senior technical SEO at Lumar) to discuss the importance of tailoring digital PR campaigns for regional media and audiences.
Topics discussed in this episode include:
- The difference between traditional PR and digital PR
- The goals of digital PR campaigns
- Why it is important to tailor your digital PR content and campaigns for local media and audiences
- How a strong understanding of cultural differences in media landscapes, local cultural references, and local audience expectations can inform your international content and PR strategies
- Real-life examples from Lau’s years of experience as a digital PR pro.
To effectively tailor your content and digital PR campaigns for different regions, Lau recommends researching the following key areas of understanding before you start ideating for your international campaigns:
- Understand the local media landscape in the region you are targeting
- Understand the local cultures and subcultures
- Understand the audience — and adapt cultural references to match.
Listen & subscribe to Lumar’s Human-First Digital Podcast
Don’t forget to subscribe to the Human-First Digital podcast on Spotify — or your podcast player of choice — to stay up-to-date with the latest insights and news from the world of SEO and website optimization and be the first to know when a new episode is released.
Episode Timestamps
- 00:00:10 — Welcome to Human-First Digital
- 00:00:27 — Digital PR vs. Traditional PR
- 00:04:13 — Embracing Cultural Nuances for Localized Content Ideation
- 00:07:21 — International Media Landscapes and Audience Insights
- 00:09:50 — Regional Differences in PR Strategies
- 00:13:31 — Challenges with Regional Media
- 00:15:32 — Closing Thoughts
Episode Links
- Follow Lau Miguez on LinkedIn.
- Follow Chris Spann on LinkedIn.
- Follow Lumar on LinkedIn.
- Explore Lumar’s technical SEO and website optimization platform.
Further Reading & Resources
- 2025 SEO Trends to Watch (Free Lumar eBook)
- Earned vs. Spammy Backlinks: Better Link-Building Strategies (Lumar On-Demand Webinar)
- SEO for News Publishers: The Ultimate Guide (Lumar Blog)
- Lumar Website Intelligence Academy: Topical Authority Guides
About Human-First Digital (HFD)
In this SEO and digital optimization podcast series, web optimization expert Chris Spann (Senior Technical SEO at Lumar) speaks to the brightest minds in SEO and digital optimization. The HFD podcast is brought to you by Lumar.
Ready to take your website to the next level? Explore Lumar’s full website optimization platform and our suite of enterprise-scale SEO, web accessibility, and site speed tools.
