On episode 4 of Lumar’s Human-First Digital podcast, Senior Technical SEO Chris Spann is joined by Beth Woodcock, Technical SEO Specialist at Clicky™.

The two discuss various paths to technical SEO careers, how to get started with public speaking at SEO conferences, the power of working with log files to uncover how Google is accessing your website, and the need to educate clients and stakeholders about the importance of technical SEO.

Beth also shares her mission to make technical SEO more accessible and understandable for everyone, regardless of their background. Listen in for insights on teaching technical concepts to non-technical stakeholders and the importance of clear communication in your SEO strategy.

Whether you’re a seasoned SEO professional or just starting out, this episode offers valuable takeaways on leveraging log files and improving your technical SEO practices.

Listen to the full interview below (or on your favorite podcast app!).

Episode timestamps

00:00:15 – Introduction
00:02:48 – Paths to technical SEO Careers
00:05:37 – Embracing log files for technical SEO
00:10:20 – Using log files to uncover malicious activity on your website
00:14:25 – Teaching clients and stakeholders about technical SEO
00:16:12 – About the Human-First Digital podcast and the Lumar platform

Listen & subscribe to Lumar’s Human-First Digital Podcast

Don’t forget to subscribe to the Human-First Digital podcast on Spotify or any other podcast player of choice to stay up-to-date with the latest insights and news from the world of SEO and website optimization.

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About Human-First Digital (HFD)

In this podcast series, website optimization expert Chris Spann (Senior Technical SEO at Lumar) speaks to the brightest minds in the world of SEO and websites. The HFD podcast is brought to you by Lumar.

Ready to take your website to the next level? Explore Lumar’s full website optimization platform and our suite of SEO, web accessibility, and site speed tools.