In this guide, we take a deep dive into how to ensure your brand’s website is poised to rank well in search, engage customers, and drive more conversions and revenue in 2024.
In this guide, we cover:
- How your website’s technical health & search engine optimization support larger marketing goals like brand awareness, driving conversions, and building revenue
- An overview of website health & SEO factors to consider in 2024
- The exact resources you need to build and implement a strong SEO plan
- How to create an SEO plan in 2024
- The Website Health Checklist
Why Website Health & SEO Should be Key Components of Your 2024 Marketing Strategy
In 2024, marketers face a slew of new challenges: the rise of AI technologies like ChatGPT, rapidly changing search engine algorithms, and the decline of third-party cookies that have long enabled their paid advertising tactics. In light of these developments, it makes sense for marketing teams to take a fresh look at prioritizing more cost-effective organic marketing channels — like their websites.
Better utilizing organic channels like your brand’s website and organic search efforts can help drive down customer acquisition costs by reducing over-reliance on costly pay-per-click ads and can offer more opportunities for customer engagement.
It’s no secret: high-performing websites can drive enormous business growth. And the overall technical health of your website plays a major role in everything from how well it ranks in search engines to drive more brand awareness to how engaged visitors are with your content — and how likely they are to convert into paying customers.
