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The website optimization platform for publishers & news websites

Get your publication’s content in front of more people and give them a better experience by identifying, prioritizing and fixing technical SEO, site speed and accessibility issues on your website. Built for large sites like news publishers and media organizations, Lumar can help you optimize your website at scale.

Build your audience with better search engine rankings.
Easily monitor, diagnose, and fix SEO, site speed and accessibility issues with in-depth analytics.
Mitigate the risk of traffic loss with simplified monitoring, regular template testing, and full QA automation.
Go beyond out-of-the-box analytics with bespoke analysis of your site’s unique elements.

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Lumar - website intelligence and SEO tools for publishers and news websites

Website optimization & SEO tools to fuel audience growth for news websites & digital publishers

Publications’ websites can be large and unwieldy, with new articles posted daily and a huge amount of content accumulating in their archives. Managing media websites is a challenge, even for the most experienced publishers, developers, content managers, SEOs, and accessibility experts.

Streamline your publication’s digital operations with Lumar, to grow organic traffic to your articles and provide a better user experience with comprehensive insights across technical SEO, site speed, accessibility, and bespoke analytics. Mitigate the risk of new issues being introduced by frequent new content and features with simplified monitoring and automated QA.

Find new audiences from organic search

Getting technical SEO right is a foundational aspect of ranking well in the search engines and being found by more readers and viewers.

Lumar gives you comprehensive technical SEO analysis, helping you identify, prioritize and fix issues fast, so you can boost search performance and grow your audience.

Improve page speed and reduce costs

Lumar gives you full Lighthouse Site Speed performance reporting at scale, so you can take action on opportunities to save seconds and storage space, and drive a high-performing site that delivers a great experience and improves loyalty to your brand.

Deliver a great user experience for all

Ensure your content is accessible to all your visitors with digital accessibility insights covering all automatable tests for WCAG 2.2. Lumar saves you time by identifying issues at scale, simplifying prioriritzation, and fewer false positives on color contrast testing. Plus, our AI-Suggested Solutions give you insights on how to fix issues, including corrected code.

Easily monitor frequently updated websites

Most publications’ websites introduce new content in the form of articles, videos, and blog posts on a dailiy basis.

With Lumar Monitor you can mitigate the risk of frequent updates negatively impacting the performance of your site. View all of your domains, geographies or important site sections in one place, and get alerts on critical issues across technical SEO, site speed (Lighthouse), and accessibility.

Get a tailored approach to website optimization

Your website is unique, so you need to consider the distinct elements that can take its performance and usability to the next level. Lumar’s Custom Metrics gives you actionable insights to make concrete improvements and exceed the expectations of your visitors.

Just a few examples of use cases for our publishing customers include managing content quality issues on UGC sites such as tracking errors from embedded videos, content analysis to identify and fill topic gaps, in-depth internationalization assessments to improve global perfornance, and analyzing keywords and sentiments from article comments.

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Solutions for News Websites & Publishers

Resolve common issues faced by news media websites

Media sites face a unique set of challenges when it comes to SEO and search performance – from creating a strong site structure to house thousands of articles, to the perils of correctly implementing faceted navigation, and implementing search engine-friendly pagination and JavaScript rendering, there’s a lot to pay attention to when it comes to the technical health of your digital publication.

Lumar can help. We’ve simplified website auditing for technical SEO, site speed and accessibility analytics, and have built innovative new QA automations to save your digital teams time and help you realize your site’s true potential.

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publishers can prevent risk of website traffic loss with Lumar Protect's time-saving and traffic-saving automation tools

Protect Site Traffic

Mitigate risks involved with frequent site updates

News media and other publications’ websites are updated all the time. And with frequent updates comes the risk of SEO, site speed or accessibility errors to be introduced to your site.

Lumar Monitor allows you to take action quick will customizable alerts on the issues that matter most to you, and save you time in monitoring with customizable dashboards that give a view of all your domains, geographies or important site sections in one place.

Lumar Protect saves you time and money wasted on fixing preventable issues. Stop recurring issues and reduce bugs with regular template testing or even fully automated QA for technical SEO, site speed, and accessibility.

Lumar Protect

Hands-On Help

Get bespoke advice for your publication’s website from our SEO experts

Want more hands-on help when optimizing your publication’s site? We’ve got you covered. Lumar’s professional services team is comprised of some of the world’s best technical SEOs, with decades of experience helping publications like the Motley Fool improve their websites’ technical health and organic search performance. Our in-house SEOs can work as an extension of your own team, helping you identify and fix issues, and providing expert guidance to help you develop a bespoke organic search strategy.

Lumar Professional Services

Make your website (not your teams) do more.

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Why our users love Lumar

“Lumar gives you everything you need for website analysis in one place, clearly laid out, rather than using multiple sources or overwhelming you with data. And the Lumar team is really friendly, helpful, and responsive. If I have any questions, they get back to me straight away, so I don’t have to wait weeks to respond to simple questions. Working with both the Lumar platform and team really is seamless.”

Kunal Sharma, Senior SEO Manager
Lumar gives us all the data we need to understand the technical issues impacting our search performance. The data is laid out in a really logical way, with high-level health scores and visualizations that make prioritization and communicating with stakeholders easy, backed up by all the detail we need when we need it. It saves us time and helps us make meaningful progress, which is exactly what we need.

Andy Clear, Head of SEO
Lumar’s accessibility metrics have been a game changer. With its user-friendly design and comprehensive classification and description of issues, it has allowed us to quickly take action to improve our website’s accessibility and overall health, and it has been rewarding to watch our health scores steadily improve on the platform as a result.

Heather Bidwell, SEO Manager
“Lumar’s a huge time saver and really easy to use. I can see all issues in one place, know where to focus as everything’s broken down in a super logical way, and easily stay on top of progress with in-built tasks. Plus, the alerts catch any major issues before they lose us traffic or revenue. If you’re looking to boost your site’s technical health, Lumar and its amazing team have got your back.”

Arturs Cavniss, Technical SEO Lead
“Lumar Monitor is everything any agency or enterprise-level company needs to quickly track and look at updates, recommendations, trends, and issues. If you have hundreds of sites, it’s a way to look at things at-a-glance and know exactly what’s going on — and what issues you need to be paying attention to.”

Joshua Taylor Titsworth, Senior Analyst, Fandom.com
“Lumar removes unknowns so you can make more informed decisions. With the health scores, I can get an instant, at-a-glance view to see the impact of changes, delve into the details, and fix any issues immediately. I’m on the platform so regularly it’s one of the few passwords I still know!”

Rod Cunniam, VP of Digital Insurance Solutions
“Lumar Monitor has literally saved us hours a week. Instead of going to each site one by one and asking if work has been completed, I can quickly see if anything has been done and see the results and progress since then. It’s been a huge time saver and helped us see at a glance who’s been doing what. It’s been a huge, huge help.”

Joshua Taylor Titsworth, Senior Analyst, Fandom.com
“Lumar is a change enablement tool that’s helped us drive a +50% increase in digital conversion and +10% increase in search engine visibility”

Dave Cain, Head of Digital Marketing, Arriva
“The extra insights we get from our calls with Lumar have been really valuable. The support we get really is like having an extension of our internal team.”

Chris Nichols, Senior Manager, Enterprise SEO & Product Management
“Lumar has saved us an enormous amount of time. So much so, we estimate without the tool, and to cover the vast array of SEO analytics and insights highlighted within Lumar, we would have needed to employ another full-time member of staff within our digital team.”

Dave Cain, Head of Digital Marketing, Arriva UK Bus
“Lumar is fundamental when it comes to technical audits, as the tool carries out an in-depth analysis of each one of our brands. It provides insightful data that helps to shape our decisions. I love how easy it is to connect Lumar with Google Analytics, Google Search Console, and Majestic data for each of our brands. Lumar congregates all that data and makes my life a lot easier. Definitely valuable in helping us to identify the highest priority issues in a data set.”

David McAdam, Technical SEO Strategist
“Lumar is obviously top-of-the-line, with a lot of cutting-edge aspects to the technology. But it was also really important for us to find someone that would be a partner for us. The extra services are a big part of why we chose Lumar.”

Matthew Grabiak, Principal SEO Product Manager
“Lumar Protect is a very reliable tool. We used Protect, for example, to check if anything is redirecting where it shouldn’t be. Before, I had to check everything manually but, with Lumar, you can set up tests beforehand and really see what happens. It’s a great relief to know there is something that will notify me if anything has changed.”

Senior SEO Manager, European Fashion Retailer