The story behind our new brand
Just like you, we’ve always believed in the value of healthy, high-performing websites. Sites that sit at the top of the search results. Sites that drive revenue. It’s why we created our market-leading technical SEO platform — powered by an industry-renowned website crawler that’s trusted by many of the world’s leading enterprise brands.
But, as websites have grown more and more complex, the tools, metrics, and teams that optimize them have become more sophisticated too. Today, tech SEOs, developers, digital marketers, product teams, and digital leaders all need insights to meet performance targets and sustain healthy, high-performing sites.
The problem is, without a centralized source to reveal these insights, it’s nearly impossible to get everyone working towards a common goal, while keeping sprawling sites with millions of pages error-free.
We’re not the type to sit still. So we decided to become the solution.
By expanding our offering from a technical SEO platform to a broader website intelligence platform, we’re giving teams more visibility over the wide-ranging technical fundamentals that power revenue-driving websites. And helping everyone work better together, from a single source of truth.
So from today, we’ll be Lumar
The idea for our name comes from how we illuminate insights and unknowns. It represents our mission to offer lightbulb moments to digital leaders, and to make website health the business-wide priority it should be.
The idea for our name comes from how we illuminate technical insights and unknowns. We want to bring them to light! It represents our mission to offer lightbulb moments to digital leaders, and to make website health the business-wide priority it should be.
We developed our new brand in close collaboration with branding agency Verve, based on extensive user interviews and market research. You’ll notice an emphasis on light and viewports that mirror the numerous lenses through which we help bring websites’ technical fundamentals to light.
Worried about the website crawler you know and depend on?
Don’t be! Our brand is changing, but our dedication to website crawling technology
and technical SEO remains the same. Our crawler is the engine that powers our
expanded offering, so we promise to keep investing in it and improving it, making sure
it’s unrivaled in the industry.
Now though, we’re using our crawler to go even further. To support your website with a
single command center for digital operations. A website intelligence platform where
you can benchmark your site against top performers in your industry, and improve
performance with valuable insights. A platform that’ll bring you a single source of truth
to drive your business forward. All from the hands-on, friendly team you already know.