SEO Office Hours: Site Migrations

A website migration occurs when a website undergoes major changes relating to the website’s set-up, such as changes to URL structures or platform and site structure changes. This could include a domain migration, or migrating from one CMS to another.

There are several things that need to be considered to ensure the migration is successful and doesn’t affect a website’s performance in search. In our SEO Office Hours Notes below, we cover these factors as well as commonly asked questions and best practice advice from Google.

For more on site migrations, check out our in-depth website migration checklist for a practical guide on how to manage site migration projects.