Page Structure
There are a number of factors that contribute to a successful page structure to ensure it is optimized for both users and search engines. We cover the common pitfalls seen, as well as recommendations for optimization, within our SEO Office Hours notes for page structure.
Learn more about SEO best practices for website content and site architecture in Lumar’s Website Intelligence Academy.
Longer Content has More Chance of Appearing for Voice Search
Longer content could be more useful for voice search as it provides more options that could be relevant to a user. John recommends running user studies to see how people might find your business through voice search.
Header, Footer & Sidebar Links Seen in the Same Way by Google
Header, footer and sidebar links are basically seen in the same way. Google differentiates between primary content and the boilerplate (everything around it).
Content Position in HTML Affects Context
You should make sure you keep related content together in the HTML, otherwise Google might not understand the context in which they are related.
Google uses heading tags to understand content structure
Headings help Google to understand the structure of a page, so use them to separate different content.
Link Position Doesn’t Affect Weight
The position of links in content doesn’t affect the weighting.
Google Doesn’t Care About HTML Versions
The HTML version you use doesn’t matter for Google, so upgrading to HTML5 won’t make any difference.
Content Position Doesn’t Contribute to Weighting
John seems to be confirming that the position of content on a page doesn’t impact the weight, but they do treat hidden or visibly small content as less relevant.
Keyword Position affects weight
The most important keywords should be clearly used in headings, titles and near the top of the page.
Link Position Doesn’t Affect Their Value
In general Google does not treat links differently depending on their position on the page.
Text Position on Page Doesn’t Matter for Relevancy Matching
Moving text to the start of HTML, then moving with CSS would be pointless. Keyword density isn’t relevant, write naturally.