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Google Search Console Tips

Google Search Console (previously called Webmaster Tools) is a free tool provided by Google for website owners to monitor performance and traffic. GSC also offers search engine optimization recommendations and fixes. Our SEO Office Hours recaps below cover a range of advice from Google to help you better understand and get the most out of this fundamental SEO tool.

Search Console Shows a Sample of the More ‘Relevant’ Backlinks

The backlink data in Search Console is a sampled set of backlinks which Google considers to be more relevant. For small sites, this might include all the backlinks. The data includes links which are nofollowed and may have been disavowed.

20 Dec 2016

Backlinks are reported in Search Console on the canonical domains

If you canonicalise domain variants (www/non-www/http/https), all of the backlinks will be reported in Search Console under the canonical domain.

16 Dec 2016

Search Console Ranking Includes Personalised Searches

The rankings reported in Search Console include results for personalised search.

16 Dec 2016

Use Sitemap Index Count to Measure Indexing

Site: is not an accurate measure of indexed pages, and could be off by ‘orders of magnitude’. The Sitemap Index count in Search Console is accurate for the specific URLs submitted.

2 Dec 2016

Use Linking and Noindex to Control Sitelinks

Google has removed the Remove Sitelink option in Search Console, as they had demoted the power of it, so you cannot remove them directly in any way. But you can change your internal linking, a clean navigation in particular, to promote pages, and use a noindex to remove any pages from Google’s index completely.

4 Nov 2016

Fetch as Googlebot Doesn’t Update Google’s Index Without Submit to Index

Using Fetch as Googlebot doesn’t update the Google index. You have to use the submit to Index function.

1 Nov 2016

Sitemaps on Separate Domains Require Both Sites to be Verified in Search Console

You can submit Sitemaps with URLs on a different domain if both of the site are verified in the Search Console account.

23 Sep 2016

Search Console Indexed URLs Counts Report Exact URLs in Sitemaps

Search Console indexed pages in Sitemaps uses exact URLs, so variations including www/non-www, trailing slash variations, etc, won’t be reported as indexed.

20 Sep 2016

Add Your CDN to Search Console

If you are using a CDN, you can add this to Search Console.

20 Sep 2016

Crawl Errors Priority Metric includes Mixture of Signals

The priority metric for crawl errors in search console is a mixture of pages being returned in search results, included in Sitemaps, and if it has internal links. The higher the priority are the ones Google thinks might have content which Google wants to index.

9 Sep 2016

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