Structured Data & Schema
Used to mark up elements on a webpage, structured data (or schema) helps search engines further understand the content which is contained on a website. Structured data is also used to generate further rich results and featured snippets within search results. Our SEO Office Hours Notes below cover recommendations for the implementation of structured data / schema, as well as insights from Google.
To learn more about structured data’s impact on SEO, check out our additional resources:
Clean HTML and Structured Data Helps Google Understand Content
Clean HTML and structured markup help Google better understand context
Organisation Schema Logo URL Can Be on External Domain
If you include a logo image URL schema tag for Google, it can be on an external domain.
Technical SEO Won’t Help You Rank Better
Structured data, and a technically clean site won’t direcly help you rank better.
HTML 5 Is Helpful for Rendering Pages
HTML 5 tags don’t offer any direct benefits but can be helpful to render pages and understand markup.
Structured Snippets Are Extracted Automatically
Structured snippets are extracted automatically. Tables and lists can get picked up. Schema markup is still helpful.