Titles & Meta Descriptions
Titles and meta descriptions are forms of metadata used to tell search engines what a given webpage is about — and to inform users about the content of a page when they come across it in their search engine results pages (SERPs).
The SEO Office Hours notes below provide advice to help you optimize your page titles and meta-descriptions.
Keyword Position affects weight
The most important keywords should be clearly used in headings, titles and near the top of the page.
Descriptions Rewritten by Google Don’t Affect Rankings
If Google is replacing your description tags, it won’t affect your rankings as descriptions are not used, but it says Google doesn’t think your descriptions are relevant for the page.The reasons may be; ontains spammy keywords, too vague, too promotional, doesn’t match the content on the page
Google Rewrites Titles for Smaller Screen Sizes
Google rewrites title tags more aggressively on mobile devices as there is a smaller screen.
Google Rewrites Titles for Smaller Screen Sizes
Google rewrites title tags more aggressively on mobile devices as there is a smaller screen.
Search Console Reports Canonicalised Pages with Duplicate Titles
Search Console will report pages as having duplicate titles, even if they have been canonicalised
Google Will Rewrite Title Tags
Sometimes Google will rewrite your title tags if they have a lot of irrelevant keywords (keyword stuffed), if they are heavy duplicated or if they are too long to be displayed.
Description and Keywords Tag Are Not Used for Rankings
Google don’t use the description tag or keywords tag for ranking at all