What Are the Industry Benchmarks?
With the Industry Benchmarks, you can see how your site compares to industry averages, to help you see how you stack up against the competition, and give additional information to help secure buy-in for technical SEO, site speed, and accessibility projects.
Note: The Industry Benchmarks are a part of our Impact functionality. Impact also incorporates our SEO Traffic Funnel and Health Scores.
What Issues Do They Address?
One of the key challenges for website teams can be getting buy-in for optimization projects, to improve technical SEO, site speed or accessibility issues, drive more traffic and/or revenue, and mitigate the risk of non-compliance. This is often compounded by non-technical stakeholders not necessarily understanding the nuances of these areas, and the impact these improvements can have.
How Do They Help?
The Industry Benchmarks can help overcome these challenges by giving an easy-to-understand way of benchmarking your site against averages of top performers in your industry. The industry averages align to the Lumar Health Scores, so you can see how your site performs against the benchmarks in different areas.
The benchmarks are created from crawls of a variety of different websites, which are then aggregated to create an average across ‘All Industries’. The selection of website being crawls includes sites from specific industries which are used to create benchmark scores for the following industries:
- Communications
- E-commerce
- Fashion & Apparel
- Financial Services
- Manufacturing
- Publishing
- SaaS
- Technology
Now we know the question you’re dying to ask, but to maintain confidentiality we cannot disclose the specific websites included in the benchmark crawls. We use our industry expertise and experience to calculate a benchmark and use representative industry-specific data to create them.
What Benefits Do they Bring?
Industry benchmarks can help you gain buy-in for website optimization projects, by showing how your site compares with averages of others in your sector, or businesses overall. They can also be used to show stakeholders progress as issues are resolved.
Ready to Get Started?
Industry Benchmarking is available as part of our Impact functionality. If you’re an existing customer and want to add this to your subscription, contact your Customer Success Manager, or get in touch. If you’re not a customer yet, request a demo and we’ll be pleased to show you the functionality.
Additional Impact Functionality
The Lumar Impact functionality also includes the following features:
