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The SEO-Brand Flywheel: Website Optimizations to Boost Brand Authority (On-Demand Webinar)

Learn how to build brand authority via website optimizations and SEO — and how to boost SEO efforts with a stronger brand!

Learn Brand Authority -Boosting SEO & Website Optimization Strategies

SEO and brand-building go hand-in-hand. Learn from brand strategy expert Amanda Milligan (founder of Brand Authority Club) and senior technical SEO Rachael Powell (from Lumar’s Professional SEO Services team) in this on-demand webinar.

In this session, we cover:

  • How building brand authority impacts SEO — and vice versa!
  • Key website optimizations that help you build brand authority while also strengthening search rankings and user experience.
  • Link-building for both SEO and brand awareness.
  • How to start building brand visibility in LLMs like ChatGPT.

Watch the entire webinar (including the audience Q&A session) above.

Want even more SEO insights on-demand? You can browse our full library of SEO webinars here.

Learn from website experts - image shows photos of the speakers for this Lumar SEO and branding webinar: Amanda Milligan, founder of Brand Authority Club, and Rachael Powell, Senior Tech SEO at Lumar.
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Sharon McClintic

Senior Content Lead at Lumar

Sharon McClintic is the Senior Content Lead at Lumar. With a background that bridges both business strategy and creative writing, she’s enthusiastic about bringing an editorial mindset to B2B communications. She holds an MBA in marketing, an MA in creative writing, and undergraduate degrees in journalism and literature, alongside 12+ years of marketing experience in both the US and UK. When not writing (or editing work by an excellent team of contributors), she’s often listening to (and making) podcasts, reading widely, or re-watching old episodes of Poirot. You can connect with her here on LinkedIn.

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