What is a parity crawl in SEO?

A parity crawl is when you crawl, analyze, and compare different versions of a website to ensure consistency or equivalence. Parity crawls can help SEO teams get a fuller picture of how their website behaves and performs across different devices, website versions, or between staging and live sites. Types of parity crawls you may want to run: Mobile vs. desktop parity crawl Staging vs. live site parity crawl User agent parity crawl Language or geolocation parity crawl When should you run a parity crawl? When comparing the crawls, you may want to check elements of your website’s health and performance such as: Checking that content renders consistently across platforms or devices Functionality is equivalent across different device types UX is optimized for both mobile and desktop Load time analysis across device types Checking the live site matches the staging site post-update or post- website migration

'Tis the Season to Optimize Your International Website [Webinar]

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Learn international SEO and website optimization tactics from Sophie Gibson, Technical SEO Director at StudioHawk, and host Rachael Powell, Senior Technical SEO on Lumar’s Professional Services team. This in-depth session will help you ensure your global website is poised to generate worldwide success.

Image shows SEO webinar speakers Sophie Gibson and Rachael Powell, under the banner 'Learn from internationalization pros' – image also shows a 3d illustration of a festive santa claus character giving a metal hand sign and wearing sunglasses.

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Sophie Gibson, Technical SEO Director, StudioHawk
Rachael Powell, Senior Technical SEO, Lumar

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On-Demand Webinar: ‘Tis the Season to Optimize Your International Website

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